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Search Engine Optimization 2006

Search Engine Optimization 2006


The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 1 billion people online throughout the world today, and this number is growing larger every day at an unprecedented rate. With this many people online, it's no surprise that the amount of search engine traffic throughout the world is staggering. The choices offered online, in terms of quantity and quality of websites, is also tremendous. It's easy to get lost in the crowd and many new websites have failed because of poor search engine optimization.

VTC Author James Gonzalez is here to help you rise above the web noise and get noticed. From keyword placement to the best utilization of code, learn important tips you must know as well as common mistakes you must avoid, to be noticed on the web. To begin learning today, simply click on one of the Search Engine Optimization movie links.

Course Intro

Course Intro
What Is Covered In This course
Why Search Engines Are Important
Limitations of SE Optimization

How Search Engines Work

Survey of the Search Engine Landscape
Search Engine Terms Defined
Optimization Vs Advertising
Crawler-based Search Engines
How Crawler-based Search Engines Work
Web Directories
Pay Per Click Systems
How Engines Rank Web Pages pt.1
How Engines Rank Web Pages pt. 2
The Importance of Off-Page Factors

Checking the Current Status of Your Sites

Google and The Google Tool Bar
Checking Your Pages in Google
Checking Your Pages in Yahoo
Checking MSN and the Others
Making Frames More SE Friendly
Setting Page Titles and Descriptions
Checking Page Links and Content
How to Make Your Content Easy to Index

Choosing Target Keywords

Keyword Research
More Keyword Research
Keyword Phrases Vs Single Words
Analyzing the Competition for Keywords
Identifying Your Money Keywords
Make Keywords Specific and Descriptive
Keyword Tools: Wordtracker
Other Keyword Tools

How Domain Names Effect SE Placement

How Domain Names Affect SE Placement
Choosing Effective Names
Registering Domain Names
Using Multiple Domain Names
Setting Up Multiple Domain Names

Designing Web Pages That Search Engines Like

Creating Crawler-friendly Sites
Placing Keywords: Page Titles
Placing Keywords: Meta Descriptons
Placing Keywords: Meta Keywords
Placing Keywords: Headings
Placing Keywords: Body Text
Benefits of Using CSS
Working with Images
Additional Page Construction Tips
Robot.txt Files
Outgoing Links
Common Page Content Mistakes
Fixing Invisible Navigation Systems

Link Building

Why Links are Importnt
Link Basics
Building Natural Link Structures
Reciprocal Links
Using Google PageRank
Tips for Identifying Other Links
Tips on Writing Link Requests
Getting Links from Directories
Links that Can Work Against You
Strategies for Improving Your Links

Advanced Link Building Techniques

Provide Valuable Content
Syndicating Your Content
Article Directories
Blogs
Content Subscriptions Using RSS Feeds

Paying for Traffic

Why Pay for Traffic?
Pay-Per-Click (PPC) Programs
A Survey of PPC Programs
Google AdWords and AddSense
Improving AdWords Rankings
Yahoo Search Marketing
Planning Your Yahoo Ad Campaign
Planning Your Bid Strategies
Determining Your Max Bids
Yahoo Search Marketing Reports
Tracking Your Ads
Importance of Internet Advertising

Google

Google Specs and Overview
Google Site Organization
Google Page Construction Tips
Google Link Strategies
Avoiding The Google Sandbox Effect

Yahoo

Yahoo Specs and Overview
Yahoo Site Organization
Yahoo Page Construction Tips

MSN Search

MSN Search Specs and Overview
MSN Search Site Organization
MSN Search Optimization Techniques
MSN Search Linking Strategies
Optimization Tips from MSN

Ask Jeeves

Ask Jeeves Specs and Overview
Technical and Editorial Requirements
Additional Requirements and Design Tips

Web Directories

Directories Vs Search Engines
The Yahoo Directory
Submitting Sites to the Yahoo Directory
The Open Directory Project (ODP)
Submitting a Site to the ODP
Tips for Getting Listed in ODP

Getting Hi-Tech Pages Indexed

Frame Pages
Flash
Optimizing Flash Content for Google
Avoiding Problematic Flash Content
Dynamically Generated Pages

Search Engine Optimization Tools

Information Sources
SEO Web Sites
Wordtracker
SE Rank Monitors
Keyword Density Analyzers
Link Optimizers-Optilink

Final Thoughts

Course Wrap-up
Disclaimer

Credits

About Your Author

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